Broomberg: The home and office spa
Deep cleaning solutions giving walls, carpets, kitchens and
furniture the fresh look and feel.
Words: Ambica Gulati
Armed with a vacuum cleaner and a basket of cleaning stuff,
two young men in black and green t-shirts spent three hours cleaning my living
room. They scrubbed and dusted the fans, lights, the doors, the window panes,
the sofas and even the room coolers. Rohit and Nitin went non-stop to give the
living room a stain and dust free look. Their t-shirts said Broomberg.in. This
is a new cleaning service which has been launched by young
entrepreneurs—23-year-old Samrat Goyal and 24-year-old Ishan Baisoya.
A fairly new concept for the Indian market, I asked them
what makes the venture lucrative and how successful they feel it will be.
Excerpts:
How did you conceive
the idea of Broomberg?
The idea struck when there was a fire in Samrat’s brother’s
home in Mumbai. He had to call a fire brigade and after they left, the entire
house was in a mess with water and soot on the floor, walls, cupboards. It was
practically unlivable and needed to be cleaned immediately. But it wasn’t an
easy job. He tried calling various cleaning companies and most of them simply
refused and claimed they cleaned only during Diwali or other festivals.
Finally, he came across a company which sent two laborers to clean up the next
day. These people were not trained at all and did not carry any equipment with
them. This accident set Samrat thinking of the opportunity that professional
and efficient staff could offer in the cleaning space.
What are the
challenges you faced in setting it up?
The main challenge was to learn how to clean. Initially both
of us thought that cleaning would be an easy task and when we started out, we
bought all kinds of cleaning supplies and equipment and actually started to
clean up homes ourselves. It was only after a few months that we truly mastered
cleaning as an art and science and were able to train the cleaners on how to do
it.
Considering most
Indians wish to hire cheap labour for this kind of work, how do you feel
Broomberg can fill a gap in making households cleaner?
This is not correct. You can hire a worker off the streets
but then there are issues. First, the worker will not be background verified
and can end up being a security issue, second, an unskilled labor would not
know hot to clean, trust us when we say that cleaning is a specialists job and
cannot be done by anyone. Third, the worker will not have the right equipment
or the right cleaning agents. Finally you would need to supervise the worker
and micromanage which is an issue as people do not have the time to do that.
Our cleaners on the other hand are well trained, can be trusted, as they are
background verified as well as on our pay rolls and they carry all the
necessary equipment and cleaning agents for the job.
Where do you source
your chemicals from? How safe are they?
We use cleaning agents manufactured by the world's top
company which are used in 5- and 7-star hotels. There are different kinds of
agents that are used for different applications. Critical areas in the home are
cleaned using cleaning agents that is completely plant based and non toxic for
safety.
How strong a team is
there for this?
Team size depends on the job. For full home cleaning we send
a four-member team and for smaller jobs we send between one to two people.
What kind of training
do you give them?
We have a separate training department. Cleaners undergo a three-month
cleaning and soft skills training that included hands on training in our special
facility and on the job training.
Where all are you
offering this service?
All of Delhi
and NCR
What are the price
points for this?
Packages for full home cleaning start from Rs 4,999, it
depends on the size of the home and number of kitchens, bathrooms, area
bathroom cleaning is for Rs 900, kitchen cleaning for Rs 1800, sofa cleaning
for Rs 300 per set.
Are you only doing
residences or commercial properties as well, as in smaller shops?
We do both, homes as well as businesses, offices shops,
restaurants.
How has the response
been and what is your future vision?
We have been doing good business as we emphasise on quality
and customer satisfaction. We are already the biggest cleaning company in Delhi-NCR
and aim to go national soon. We stand by our vision of 'clean living' and plan
to help our customers achieve this.
To know more: http://broomberg.in/
About the founders
Samrat Goyal completed his B.A in Mathematics from Delhi University India )
where he worked at various locations in South
Africa , Namibia
and India .
Ishan Baisoya has three degrees (BBA, B.Com, MBA) to his
credit and is also pursuing an LLB. He has worked in the real estate sector as
well.
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